[et_pb_section fb_built=”1″ _builder_version=”4.21.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 0%|rgba(0,0,0,0.42) 100%” background_color_gradient_overlays_image=”on” background_image=”http:\/\/passadomedia.com\/wp-content\/uploads\/2023\/08\/analytics_screen_banner.jpg” min_height=”243.9px” custom_margin=”-79px||-2px|||” custom_padding=”||7px|||” animation_style=”slide” animation_direction=”top” box_shadow_style=”preset3″ global_colors_info=”{}”][et_pb_row _builder_version=”4.21.2″ _module_preset=”default” min_height=”220.1px” custom_margin=”|auto|61px|auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.2″ _module_preset=”default” vertical_offset_tablet=”” vertical_offset_phone=”36px” vertical_offset_last_edited=”on|phone” global_colors_info=”{}”][et_pb_blurb image=”http:\/\/passadomedia.com\/wp-content\/uploads\/2023\/08\/Picture1.png” content_max_width=”100%” image_icon_width_tablet=”” image_icon_width_phone=”87%” image_icon_width_last_edited=”on|phone” icon_alignment_tablet=”” icon_alignment_phone=”center” icon_alignment_last_edited=”on|phone” _builder_version=”4.21.2″ _module_preset=”default” body_font=”|600|||||||” body_text_color=”#FFFFFF” body_font_size=”40px” body_line_height=”1.1em” text_orientation=”center” background_layout=”dark” width=”100%” custom_padding=”||27px|||” body_font_size_tablet=”40px” body_font_size_phone=”20px” body_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Precision Meets Scale.<\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.2″ _module_preset=”default” background_enable_image=”off” background_size=”contain” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.2″ _module_preset=”default” min_height=”166.4px” custom_margin=”|auto|-122px|auto||” custom_padding=”0px||43px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.2″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.8em” header_text_color=”#9F0000″ header_font_size=”40px” custom_padding=”|0px||||” animation_style=”slide” animation_direction=”left” global_colors_info=”{}”]<\/p>\n
We are a white-label media company determined to provide the most consistent fulfillment services, while maintaining quality that drives results. We specialize in search, social, and digital display paid advertising, the three digital channels most often used by small business owners.<\/p>\n
We value results above all else. Profit margin is as important to us as it is to you, but that’s not what keeps our clients happy. Our resolve to do the right thing for the end advertiser is why our partners choose us. We are managing the small business owners’ hard earned money, and do not take that lightly.<\/p>\n
We believe that every business deserves an equal opportunity to reach the right audience, and that every dollar we manage should have a return on investment.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.21.2″ _module_preset=”default” text_font_size=”20px” text_line_height=”1.8em” header_font_size=”40px” animation_style=”slide” animation_direction=”right” global_colors_info=”{}”]<\/p>\n
A passado is a move in the sport of fencing, a thrust with one foot advanced. This encapsulates what we do: hit the target while having our footing forward to advance the objective.<\/p>\n
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.\u201d\u2015 Simon Sinek<\/strong><\/em><\/p>\n Passado is also an acronym for what we believe. These are our core values with all aspects having equal importance in servicing our clients.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.2″ _module_preset=”default” custom_margin=”112px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.2″ _module_preset=”default” global_colors_info=”{}”][dsm_advanced_tabs dsm_tabs_gap=”11px” dsm_tabs_bg_color=”#dddddd” dsm_tabs_active_bg_color=”#9F0000″ dsm_tabs_text_color=”#000000″ dsm_tabs_active_text_color=”#FFFFFF” dsm_tabs_image_width=”37px” dsm_tabs_icon_size=”30px” dsm_tabs_gap_tablet=”11px” dsm_tabs_gap_phone=”3px” dsm_tabs_gap_last_edited=”on|desktop” dsm_tabs_image_width_last_edited=”off|desktop” _builder_version=”4.21.2″ _module_preset=”default” tab_title_font=”|700|||||||” tab_title_font_size=”38px” tab_title_line_height=”1em” content_title_font=”|700|||||||” content_title_font_size=”30px” tab_content_text_font_size=”16px” image_icon_custom_margin=”0px||||false|false” image_icon_custom_padding=”7px|10px|3px|10px|false|false” tab_title_font_size_tablet=”38px” tab_title_font_size_phone=”27px” tab_title_font_size_last_edited=”on|phone” border_width_all=”0px” border_color_all=”RGBA(255,255,255,0)” border_radii_dsm_tabs_border=”off||12px||” border_width_all_dsm_tabs_border=”0px” border_color_all_dsm_tabs_border=”#000000″ border_width_all_dsm_active_tabs_border=”0px” border_color_all_dsm_active_tabs_border=”#9F0000″ box_shadow_style=”preset3″ global_colors_info=”{}”][dsm_advanced_tabs_child dsm_title=”P” dsm_content_title=”Planning” dsm_content=”<\/p>\n \u201cEvery minute you spend in planning saves 10 minutes in execution.\u201d \u2014 Brian Tracy<\/p>\n At Passado Media, planning is where it all starts. We don\u2019t just throw stuff against the wall to see what sticks. We develop a strategy based on your client’s needs and current assets to reach the goals they set. Mapping out the execution of a digital media plan will ensure a smooth delivery while identifying possible challenges down the road.<\/p>\n ” dsm_content_image_icon_placement=”left” dsm_content_image_icon_alignment=”start” dsm_content_margin=”|20px|||false|false” _builder_version=”4.21.2″ _module_preset=”default” content_title_level=”h2″ content_title_font=”Raleway|700||on|||||” content_title_line_height=”1.8em” tab_content_text_font_size=”20px” tab_content_text_line_height=”1.8em” content_title_font_size_tablet=”” content_title_font_size_phone=”19px” content_title_font_size_last_edited=”on|phone” tab_content_text_font_size_tablet=”20px” tab_content_text_font_size_phone=”17px” tab_content_text_font_size_last_edited=”on|phone” box_shadow_style_content_image_icon=”preset3″ global_colors_info=”{}” parentOrderClass=”dsm_advanced_tabs_0″][\/dsm_advanced_tabs_child][dsm_advanced_tabs_child dsm_title=”A” dsm_content_title=”Art” dsm_content=”<\/p>\n For us, the art of media is more than just having a message that engages; it\u2019s seeing beyond the obvious. It’s identifying strategies that are creative in design, execution, and optimization. Delivering the right message to the desired audience is our top priority. Understanding why something is working and how to replicate it elsewhere is what sets us apart from the competition. There is an art to running a successful media campaign. At Passado Media, we take an artistic approach to every aspect of the strategy. <\/span><\/p>\n ” dsm_content_image_icon_placement=”left” dsm_content_image_icon_alignment=”start” dsm_content_margin=”|20px|||false|false” _builder_version=”4.21.2″ _module_preset=”default” content_title_level=”h2″ content_title_font=”Raleway|700||on|||||” content_title_line_height=”1.8em” tab_content_text_font_size=”20px” tab_content_text_line_height=”1.8em” content_title_font_size_tablet=”” content_title_font_size_phone=”20px” content_title_font_size_last_edited=”on|phone” content_title_line_height_last_edited=”off|desktop” tab_content_text_font_size_tablet=”20px” tab_content_text_font_size_phone=”17px” tab_content_text_font_size_last_edited=”on|desktop” box_shadow_style_content_image_icon=”preset3″ global_colors_info=”{}” parentOrderClass=”dsm_advanced_tabs_0″][\/dsm_advanced_tabs_child][dsm_advanced_tabs_child dsm_title=”S” dsm_content_title=”Science” dsm_content=”<\/p>\n Digital media provides opportunities to understand and use data in new ways. We apply the scientific method to every campaign. We don’t just look at numbers, we aim to identify the why behind them. We carefully observe and measure campaign details, formulate hypotheses, and adjust or refine based on our findings.<\/span><\/p>\n ” dsm_content_image_icon_placement=”left” dsm_content_image_icon_alignment=”start” dsm_content_margin=”|20px|||false|false” _builder_version=”4.21.2″ _module_preset=”default” content_title_level=”h2″ content_title_font=”Raleway|700||on|||||” content_title_line_height=”1.8em” tab_content_text_font_size=”20px” tab_content_text_line_height=”1.8em” content_title_font_size_tablet=”” content_title_font_size_phone=”20px” content_title_font_size_last_edited=”on|phone” tab_content_text_font_size_tablet=”20px” tab_content_text_font_size_phone=”17px” tab_content_text_font_size_last_edited=”on|phone” box_shadow_style_content_image_icon=”preset3″ global_colors_info=”{}” parentOrderClass=”dsm_advanced_tabs_0″][\/dsm_advanced_tabs_child][dsm_advanced_tabs_child dsm_title=”S” dsm_content_title=”Scale” dsm_content=”<\/p>\n As a media company, you need to provide a consistent service to your customers at scale while maintaining your profit margins. You need a company that can handle the volume while delivering on expectations. At Passado Media, we know how important consistency is. Our goal is to provide a service your company, team, and clients can trust to deliver results. <\/span><\/p>\n ” dsm_content_image_icon_placement=”left” dsm_content_image_icon_alignment=”start” dsm_content_margin=”|20px|||false|false” _builder_version=”4.21.2″ _module_preset=”default” content_title_level=”h2″ content_title_font=”Raleway|700||on|||||” content_title_line_height=”1.8em” tab_content_text_font_size=”20px” tab_content_text_line_height=”1.8em” content_title_font_size_tablet=”” content_title_font_size_phone=”20px” content_title_font_size_last_edited=”on|phone” tab_content_text_font_size_tablet=”20px” tab_content_text_font_size_phone=”17px” tab_content_text_font_size_last_edited=”on|phone” box_shadow_style_content_image_icon=”preset3″ global_colors_info=”{}” parentOrderClass=”dsm_advanced_tabs_0″][\/dsm_advanced_tabs_child][dsm_advanced_tabs_child dsm_title=”A” dsm_content_title=”Accountability” dsm_content=”<\/p>\n Virtually every aspect of digital media can be tracked. With that knowledge comes specific expectations for performance. When we agree on KPIs or campaign goals, we are responsible for delivering them. We are not in the business of saying yes just because there is money on the table. We are in the business to get your advertisers results, earn your organization’s trust, and set real expectations that we are both accountable for. <\/span><\/p>\n ” dsm_content_image_icon_placement=”left” dsm_content_image_icon_alignment=”start” dsm_content_margin=”|20px|||false|false” _builder_version=”4.21.2″ _module_preset=”default” content_title_level=”h2″ content_title_font=”Raleway|700||on|||||” content_title_line_height=”1.8em” tab_content_text_font_size=”20px” tab_content_text_line_height=”1.8em” content_title_font_size_tablet=”” content_title_font_size_phone=”20px” content_title_font_size_last_edited=”on|phone” tab_content_text_font_size_tablet=”20px” tab_content_text_font_size_phone=”17px” tab_content_text_font_size_last_edited=”on|phone” box_shadow_style_content_image_icon=”preset3″ global_colors_info=”{}” parentOrderClass=”dsm_advanced_tabs_0″][\/dsm_advanced_tabs_child][dsm_advanced_tabs_child dsm_title=”D” dsm_content_title=”Data” dsm_content=”<\/p>\n Digital media is no longer guided by guessing or past experience; it’s driven by data. There are more options today to reach your desired audience than yesterday. Utilizing data to drive decisions is key to successful campaigns, and at Passado Media we do just that. Guessing what’s working is not a luxury businesses have, especially if your business is media. All of our planning, decisions, recommendations, and optimizations are based on data. <\/span><\/p>\n ” dsm_content_image_icon_placement=”left” dsm_content_image_icon_alignment=”start” dsm_content_margin=”|20px|||false|false” _builder_version=”4.21.2″ _module_preset=”default” content_title_level=”h2″ content_title_font=”Raleway|700||on|||||” content_title_line_height=”1.8em” tab_content_text_font_size=”20px” tab_content_text_line_height=”1.8em” content_title_font_size_tablet=”” content_title_font_size_phone=”20px” content_title_font_size_last_edited=”on|phone” tab_content_text_font_size_tablet=”20px” tab_content_text_font_size_phone=”17px” tab_content_text_font_size_last_edited=”on|phone” box_shadow_style_content_image_icon=”preset3″ global_colors_info=”{}” parentOrderClass=”dsm_advanced_tabs_0″][\/dsm_advanced_tabs_child][dsm_advanced_tabs_child dsm_title=”O” dsm_content_title=”Optimization” dsm_content=”<\/p>\n There is no %22set it and forget%22 option at Passado Media. Every campaign we manage is optimized for performance. That is our guarantee. We focus on the identified KPIs while providing feedback on what\u2019s working and what needs improvement. We understand that margin is important. We also know that successful campaigns are the pinnacle of building confidence for your sales team and your clients. Optimizing for performance is our top priority. <\/span><\/p>\n ” dsm_content_image_icon_placement=”left” dsm_content_image_icon_alignment=”start” dsm_content_margin=”|20px|||false|false” _builder_version=”4.21.2″ _module_preset=”default” content_title_level=”h2″ content_title_font=”Raleway|700||on|||||” content_title_line_height=”1.8em” tab_content_text_font_size=”20px” tab_content_text_line_height=”1.8em” content_title_font_size_tablet=”” content_title_font_size_phone=”20px” content_title_font_size_last_edited=”on|phone” tab_content_text_font_size_tablet=”20px” tab_content_text_font_size_phone=”17px” tab_content_text_font_size_last_edited=”on|phone” box_shadow_style_content_image_icon=”preset3″ global_colors_info=”{}” parentOrderClass=”dsm_advanced_tabs_0″][\/dsm_advanced_tabs_child][\/dsm_advanced_tabs][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Precision Meets Scale.Who is Passado Media? 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